According to a Feb. 9, 2009, news release by the Robert Wood Johnson Foundation, the industry's marketing efforts are designed to lure young smokers with evocative names and attractive packaging:
In the last two years, the nation’s two largest tobacco companies -- Philip Morris USA and R.J. Reynolds -- have launched new marketing campaigns that depict cigarette smoking as feminine and fashionable, rather than the harmful and deadly addiction it really is.Exposure to tobacco and secondhand smoke has been associated with a wide range of risks for young girls, including an increased likelihood of developing breast cancer later in life.
In October 2008, Philip Morris USA announced a makeover of its Virginia Slims brand into "purse packs" -- small, rectangular cigarette packs that contain "superslim" cigarettes. Available in mauve and teal and half the size of regular cigarette packs, the sleek "purse packs" resemble packages of cosmetics and fit easily in small purses. ...
In January 2007, R.J. Reynolds launched a new version of its Camel cigarettes, called Camel No. 9, packaged in shiny black boxes with hot pink and teal borders. The name evoked famous Chanel perfumes, and magazine advertising featured flowery imagery and vintage fashion.