A Sept. 1 DHHS news release provided the following details about the website and associated promotional campaign:
- Childhood and adolescence are the key windows of opportunity for building strong bones and warding off osteoporosis.
- In girls, close to 90 percent of bone mass is built by age 18.
- Research shows that bone fracture rates are increasing, and few adolescent girls get the recommended amounts of calcium and vitamin D—the building blocks for strong bones.
- Osteoporosis is four times more common in women than in men, and adolescent girls consume calcium and participate in physical activity at lower rates than boys do.
- HHS recommends girls look for foods with calcium and vitamin D, which is necessary to help bones absorb calcium. One recent study found 70 percent of kids in the U.S. had below-normal levels of vitamin D, with deficiencies increasing as kids age from childhood to adolescence.